Bud Light has been staying off social media, ever since a backlash began on April 1, when biological male and transgender “influencer” Dylan Mulvaney revealed a gift from Bud Light: a picture of his face on a can of the product.
The controversy and social media backlash began after Bud Light began celebrating the one-year anniversary of the man identifying as a woman, by creating the Bud Light trans-cans and a video of Mulvaney in a bathtub.
Fox News explained in an April 5 article:
“The trans activist revealed Saturday that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of ‘girlhood’ that Mulvaney recently reached. Mulvaney said the cans were her ‘most prized possession’ on Instagram with a post featuring “#budlightpartner.” A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.
“The announcement was met with significant backlash, with some Twitter users describing the ad campaign as the latest attempt to push gender propaganda. Many people mocked Bud Light over the partnership and even wondered if it was some sort of April Fool’s prank.”
The transgender promotion prompted calls for a boycott of the beer, and even some celebrities protested the Bud Light trans-cans:
Conservative rock singer Kid Rock used several Bud Light cases for target practice in a viral video.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” Multi-Platinum Grammy-Winning Country singer Travis Tritt announced on Twitter.
“What beer should my bar @rnrbarnash in Nashville replace #BudLight with? @RedneckRiviera,” another Country Music star, John Rich, tweeted.
Bud Light has not posted on Twitter, Facebook or Instagram since April 1, as of Monday afternoon.
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