Taco Bell is “rolling out the purple carpet” for what it bills as an “immersive fan experience”: a drag queen brunch performance in five select cities across the U.S.
Dubbed the “Taco Bell Drag Brunch,” the spectacle features live performances, audience participation and “captivating visual backdrops, craveable breakfast menu items, thrilling lip syncs and extraordinary high kicks and dips,” according to the fast-food company’s announcement.
The event will be hosted by a drag performer traveling with the tour, but will also feature local drag queens and kings, Taco Bell notes.
Mimosas will be available, along with Taco Bell breakfast items, pastries and coffee. Reservations are required and participants must be at least 18 years old.
The brunches will be used to promote the It Gets Better Project, an initiative to “uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe.”
“We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful artform of drag and its influence in culture with their chosen families,” said Sean Tresvant, Global Chief Brand Officer at Taco Bell.
The Taco Bell Drag Brunch debuted in Las Vegas earlier this month and with fives scheduled stops:
- Las Vegas Cantina: Sunday, May 1
- Chicago, Wrigleyville Cantina: Sunday, May 22
- Nashville Cantina: Sunday, May 29
- New York, Times Square Cantina: Sunday, June 12
- Fort Lauderdale Cantina: Sunday, June 26
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